Imagine Paddle Surf Catalog

Imagine Paddle Surf Co. partnered with David Kalama, renowned Hawaiian stand up paddle surf pioneer, to feature for the first time his custom designed boards. 
The Imagine product line features a wide range of boards for specific types of riding. The amount of information can be overwhelming when trying to choose a board. We solved this problem by designing the catalog in a way that help direct the customer to the product for their needs.  

Company: Album Agency
Client: Imagine Paddle Surf Co., 2013
Art Director: Anthony Forier
Responsibilities: Concept, layout, photo editing, illustration, and visual design.