DRYFT is a tobacco-free alternative for nicotine users. Nicotine pouches were first developed as a way for people to wean themselves off of smoking but is also a way to discreetly enjoy nicotine without the negative aspects of tobacco. Because the nature of the product and the market it competes in, DRYFT needed to be compliant with tobacco laws yet to stand out in a crowded market.
For this project I was responsible for designing the user experience and user interface of DRYFT's eCommerce website, as well as contributing to the branding through art direction.
Creative Director - Bry Antonio
Frontend Developer - Jason Saunders
3D Modeling & Design - Krista Wilson